I helped create the Nike Training 2019 brand platform “In Progress”. When you’re training you are always en route to something, a weight, lifted, gained, or lost, thus it’s time to embrace “In Progress” as motivation.

I was on the team that created the conceptual ideas for the platform with copy and art. It was then handed over to Nike’s internal team for execution. It was really fun to do something for Nike and see it out in the real world. I love the cultural impact they make on society and how they inspire individuals all over the world to find their inner athlete.

The Idea: Physical training is the road, and you are still en route to your destination. But the joy is in the journey.

A lifestyle. A journey. There are no finish lines, no podiums, no awards. The victories come from consistently pushing your body to obey your mind. If we don’t quit, then we are champions. Thus, we are all a work in progress.

My Favorite Thing: Doing anything with Nike. Fanboy moment, no shame.

CREDITS

Copywriter: Anthon Chase Johnson

Art Director: Taylor Dahl

Producer: Scott James

Copywriter: Tyler Archibald

Art Director: Maggie Paris