When people think of CrossFit, they think it’s a big dusty gym filled with a bunch of scary people throwing dumbbells at the wall and shredding their hamstrings like string cheese. But in truth, it’s a place where anyone can become the person they’re trying to be.

The Idea: break crossfit’s negative stereotypes by telling authentic crossfit stories.

My Fav Thing: watching the Crossfit clients do an entire workout during lunch. They’re awesome.

CREDITS

Copywriter/Co-Director:  Anthon Chase Johnson

Co-Director: Benji Allred

DP: Spencer Goff

Producers: Nik Hill, Scott James, Connor Dean, Christian Darais