Carl’s Jr. and Hardee’s (Trivia: Same Company) needed a new creative platform to both showcase their tasty products but also create brand recognition, so we created the “Bite This Network”, a completely fake News Network for deliciously real fast food.

The Idea: With the biggest, baddest, most newsworthy bites in all of qsr… carl’s jr and Hardee’s deserved their own news network.

Here are some other spots we created to introduce new products with the new direction.

My Favorite Thing: It was cool to spend 8 months making a new platform that got killed almost IMMEDIATELY.

CREDITS

Copywriters: Anthon Chase Johnson & James Gross

Art Directors: Cheon Myeongseok & Gianna D'Amico

Creative Directors: Gabo Curielcha & Fransisco Puppio

Directors: Christopher Werner & Michael Schrom