Nike Training’s 2019 brand platform “In Progress” is all about the pursuit, not the finish line. Making your body a work in progress is the progress. Therein lies our motivation.

I was on the team that created the conceptual ideas for the platform with copy and art. It was then handed over to Nike’s internal team for execution. I love the cultural impact our message made on society and how it inspired individuals all over the world to find their inner athlete.

The Idea: Physical training is the road, and the joy is in the journey.

A lifestyle. A journey. There are no finish lines, no podiums, no awards. The victories come from consistently pushing your body to obey your mind. If we don’t quit, then we are champions. Thus, we are all a work in progress.

My Fav Thing: Embracing that I’m a work in progress.

CREDITS

Copywriters:  Anthon Chase Johnson & Tyler Archibald

Art Directors: Taylor Dahl & Maggie Paris